Well, this is the only direct marketing piece I received in the mail in the past week. It is for Furniture Studio's Twilight Tour of Homes. The piece did capture my attention. The weight of the paper used for this piece is heavier than a lot of the mail I receive, so it stood out from the stack. The picture on the front also captured my attention. It shows a very beautiful home, and I really like when a picture is black and white, with a few pops of color, in this case, it was the items that were a burnt orange or brown color. However, this piece did not really reach me, or anyone in my family, as a consumer. Nobody in my family has ever gone to Furniture Studio, which is made obvious by the fact that this was sent to "Current Resident". Also, we've never really been interested in attending the tour of homes since we've been up here, which has been five years now. I think if my family was looking for something to do on this date, we may consider going. However, this piece of mail would most likely be thrown away by this date, so if we were to go, we would be more likely to be influenced by a radio ad or billboard that we hear or see closer to the day of the tour of homes.
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